Ford Fiesta Movement Mission ControlApril 20, 2009
Action Marketing Group (AMG) aligned with us to help create the Ford Fiesta Movement Mission Control landing page. One of the components of the Ford Fiesta Movement campaign that AMG brought to Ford was the idea of the "ride and drive". At each "ride and drive" event there is one "Mission Control" vehicle outfitted with 5 iMacs and mobile web connectivity. There is also a number of Ford Fiestas available for test drives. Working in collaboration with Quickleft, we created the Mission Control landing page/microsite. The site runs in a virtual kiosk mode and is utilized on "Mission Control" vehicles at all Ford Fiesta ride and drive events.