City of Boulder
I Love Boulder IdentityFebruary 11, 2011
The I Love Boulder logo and identity system is designed to capture the spirit and energy unique to the City of Boulder, Colorado. It represents the modern, forward-thinking, natural resource focused ideology inherent in the City and amongst its residents.
The logo and corresponding derivatives are intended to serve as the visual foundation of a citywide campaign aimed at actively engaging and further unifying the Boulder community. The identity system has been designed to support a variety of usages while offering easy integration into a vast array of yet to be realized community-generated content.
The logo symbol and typography aim to be both pragmatic and highly recognizable. The symbol, derived from some of nature's most basic elemental forms (the square, circle, triangle, and rectangle) represents the natural elements omnipresent in Boulder. Those natural elements, including sunshine, green space, mountains, and streams are those which on a very basic level, form the foundation of Boulder's magnetism and together serve to bind the Boulder community.
Typeface: Lubalin Graph Medium