James Surls IdentitySeptember 17, 2010
James Surls is an artist. He was born in East Texas and later moved to Splendora, Texas where he and his wife spent 20 years. In the late 90's Surls and his family moved to Colorado's Roaring Fork Valley. They now call it home. Surls has been creating deeply personal art utilizing a strong visual language and on a grand scale for over 40 years. His work always was and still is considered to be closely connected to the state of Texas.
Surls' signature is iconic and highly recognizable. His collectors and institutions alike are familiar with it. As Surls' enters a period of his career requiring new collateral and supplemental communication assets, a formal identity and ultimately complete identity system is required. The James Surls Identity system starts and stops with the artist's signature.
Typeface: Artist's Signature