VIEW CLOSING LETTER

Monday the 22nd, August 2011

Nearly seven years have passed and much has changed since the inception of Cypher13.

Now we are two, Todd Berger and Lucian Föhr. Together, we have grown considerably - in principle, in thought, and in capacity - but not in number.

We have grown in practice.

We have chosen to pursue quality in all things - over quantity. This has come to define our craft and those with whom we wish to partner and to serve. We have chosen objectivity over subjectivity, accountability over bureaucracy, and personal responsibility over ambiguity.

And so, we have decided to close Cypher13 and to open a new design studio. We will usher in a new era of socially significant, lasting, far-reaching work.

We will strive to do better.

Goodbye Cypher13.

Welcome Berger & Föhr.

Sincerely,
Todd Berger
Lucian Föhr

  • Super Ordinary Gallery



    Mono no aware

    Mono no aware, literally "the pathos of things", also translated as "an empathy toward things," or "a sensitivity to ephemera," is a Japanese term used to describe the awareness of impermanence. In Japan the cherry blossom often serves as a metaphor for the ephemeral nature of life, and is considered to embody the concept of mono no aware. The transient nature of the cherry blossom - extreme beauty followed by quick death, is symbolic of our sentiment towards the Japanese people's recent tragedy.

    Mono no aware was screen printed in an edition of 13 for Super Ordinary Gallery's Earthquake and Tsunami Relief Poster Show. All proceeds from the sale of Mono no aware go to the Red Cross.

    Screen printing: Good Thoughts 4 All
    Photography: Jamie Kripke

    April 14, 2011

    Art, Super Ordinary Gallery