The Lighting Agency Identity

Founded in 1980 by Art Fisher, The Lighting Agency (TLA) is forward-seeing provider of architectural lighting fixtures and lighting solutions. In honor of their 30th anniversary we helped TLA look back to their humble upbringings to look forward to their future. Collaboratively, we chose to recreate their original identity (logo mark and logo type) all but lost, saved in a decal still hanging above their front entrance. This return to their roots included some minimal mark adjustments, a subtle change in scale, and the notion of bringing their logo mark and acronym, TLA, into more prominent usage. To tie this old meets new identity rebrand together, the subline, "Reflecting on the past, illuminating the future," was crafted and will be respectfully employed moving forward.

March 30, 2010

Identity, The Lighting Agency