VIEW CLOSING LETTER

Monday the 22nd, August 2011

Nearly seven years have passed and much has changed since the inception of Cypher13.

Now we are two, Todd Berger and Lucian Föhr. Together, we have grown considerably - in principle, in thought, and in capacity - but not in number.

We have grown in practice.

We have chosen to pursue quality in all things - over quantity. This has come to define our craft and those with whom we wish to partner and to serve. We have chosen objectivity over subjectivity, accountability over bureaucracy, and personal responsibility over ambiguity.

And so, we have decided to close Cypher13 and to open a new design studio. We will usher in a new era of socially significant, lasting, far-reaching work.

We will strive to do better.

Goodbye Cypher13.

Welcome Berger & Föhr.

Sincerely,
Todd Berger
Lucian Föhr

  • The Lighting Agency



    The Lighting Agency Identity

    Founded in 1980 by Art Fisher, The Lighting Agency (TLA) is forward-seeing provider of architectural lighting fixtures and lighting solutions. In honor of their 30th anniversary we helped TLA look back to their humble upbringings to look forward to their future. Collaboratively, we chose to recreate their original identity (logo mark and logo type) all but lost, saved in a decal still hanging above their front entrance. This return to their roots included some minimal mark adjustments, a subtle change in scale, and the notion of bringing their logo mark and acronym, TLA, into more prominent usage. To tie this old meets new identity rebrand together, the subline, "Reflecting on the past, illuminating the future," was crafted and will be respectfully employed moving forward.

    Typeface: Helvetica Bold

    March 30, 2010

    Identity, The Lighting Agency