VIEW CLOSING LETTER

Monday the 22nd, August 2011

Nearly seven years have passed and much has changed since the inception of Cypher13.

Now we are two, Todd Berger and Lucian Föhr. Together, we have grown considerably - in principle, in thought, and in capacity - but not in number.

We have grown in practice.

We have chosen to pursue quality in all things - over quantity. This has come to define our craft and those with whom we wish to partner and to serve. We have chosen objectivity over subjectivity, accountability over bureaucracy, and personal responsibility over ambiguity.

And so, we have decided to close Cypher13 and to open a new design studio. We will usher in a new era of socially significant, lasting, far-reaching work.

We will strive to do better.

Goodbye Cypher13.

Welcome Berger & Föhr.

Sincerely,
Todd Berger
Lucian Föhr

  • Denver Art Museum



    What Is Modern?

    The concept of modernism is typically defined as or associated with the most current, forward thinking, application of thought and practice. In creating the identity for the Denver Art Museum's exhibition, entitled What Is Modern? we attempted to deconstruct the very idea of modernism and in so doing aimed to create something current, forward, new and representative of the immediate state of our graphic design practice.

    To do so we chose to study the series of serif typefaces commonly known as Bodoni and classified as diode modern. These typefaces were originally designed by Giovanni Battista (Giambattista) Bodoni in 1798. In their early stages of development they were considered "transitional" typefaces in the field of typeface design but as the Bodoni faces were refined they later became recognized as "modern."

    The What Is Modern? logotype is a function of a detailed study into the refined simplification of thirteen characters of one of the original Bodoni faces in an effort to produce new, modern typography derived from something epitomizing modernism over 200 years ago.

    Typeface: Bodoni Poster Modern

    October 20, 2010

    Identity, Denver Art Museum